Search Engine Marketing

More and more consumers are turning to search engines such as Google, Yahoo and MSN everyday to research information about the products and services they plan to purchase and to find who to purchase from. Having a dominant presence on the search engines will position your company in front of your target audience when they are making purchasing decisions.

Neon Goldfish has the knowledge and expertise to effectively implement affordable Search Engine Marketing strategies that will provide your company with exposure to targeted and relevant searching consumers.

Seach Engine Marketing Facts

In 2006, North American advertisers spent $9.4 Billion on search engine marketing. That is a 62% increase over 2005 and a 750% increase over the 2002 year. [1]

As of 2006, Search Engine Marketing was growing much faster than traditional advertising. [2]

U.S. Internet Searches increased 20% in 2006 to over 20 Billion Searches (52 monthly searches per person) and over 30% in 2007 to over 35 Billion Searches (74 monthly searches per person). [3]

According to comScore, in September 2007, over 9 Billion Searches were conducted with Google leading the pack at 57% of those searches followed by Yahoo at 23.7%, Microsoft at 10.3% and collectively accounting for 91% of all searches. [4]

77% of search users choose organic over paid listings when searching, 67% choosing organic search when purchasing.[5]

[1] The State of Search Engine Marketing 2006. Search Engine Land (February 8, 2007).
[2] More Agencies Investing in Marketing with a Click. New York Times (March 14, 2006).
[3] Search Engine Results Pages Turn Into Destinations. Enid Burns. www.searchenginewatch.com (December 7, 2007).
[4] U.S. Search Engine Rankings, September 2007. Enid Burns. www.searchenginewatch.com (November 20, 2007).
[5] 10 Statistics That Demonstrate the Value of SEO. www.intraspin.com (May 17, 2007).

Search Engine Optimization Program

Priority placement in the “organic” search results of top search engines is a highly competitive and advantageous place to market your business. The Neon Goldfish Search Engine Optimization (SEO) Program focuses on analyzing the consumer market to identify the keywords being USED to search for products and services in your industry. These keywords serve as the foundation of your Search Engine Optimization program and are strategically placed within your website, along with other strategies, to best position your business in the “organic” search results on the search engines.

Pay Per Click

A pay per click campaign is an advertising tool which allows your business to advertise under targeted keywords and only pay when a visitor actually clicks on the advertisement and visits your website. Placement is determined by a bidding process coupled with the relevancy of your website to the keyword used in the search.